Baobab Collection opens

Soho pop-up store

Welcome to the intersection of fragrance, design, and fashion

We're delighted to announce an exciting addition to the Baobab Collection Flagship Stores—a pop-up store nestled in the heart of Soho, New York, just in time for the glamour and excitement of New York Fashion Week. This exclusive pop-up will be hosted within the chic confines of the Travis Taddeo boutique, creating a seamless blend of fragrance, design, and high fashion.

Soho's Vibrant Hub

Soho, with its cobblestone streets and historic cast-iron buildings, has long been a hub for creativity and artistic expression. While you explore our pop-up, take a stroll through the iconic streets of Soho and discover its hidden gems, from the trendy boutiques to the art galleries and charming cafes. Step inside our pop-up store to discover a curated selection of our exquisite fragrances and captivating designs.

As we open our doors during New York Fashion Week, we invite you to join us in celebrating the harmonious convergence of fragrance, design, and fashion in the heart of Soho. Stay tuned for updates on exclusive events, collaborations, and surprises that await you at our Soho pop-up.

soho pop-up store

79 Grand Street

between Wooster and Greene

Inside the